Carbon's Mission Statement

C=	Customer Conscious
A=	Aggressive Growth
R=	Reliable
B=	Best Belgian Waffle Worldwide
O=	Original Waffle Company
N=	No Hassle Service
S=	Simply the Finest Since 1937

"In 2 Minutes or Less, Simply the Best"

Our Vision
Staying ahead of the competition by innovating new products and services based on the needs of our customers and market demand.

Our Dedication
To provide high quality products that combine performance with value pricing, while retaining a successful relationship with our customers and our suppliers.

Our Values
Leading by example: We lead by example and are role models for excellence.
Results driven: We go that extra mile to achieve results on time.
Customer focus: Our customers are the reason for our existence and we therefore always endeavor to delight them by exceeding their expectations.
Care and respect for others: We foster diversity, value our people and their contributions, and treat them equitably, fairly and with dignity, care and respect.
Excellence: We strive for excellence in all we do.
Teamwork: We take joint responsibility through teamwork.
Integrity: We adhere to the highest standards of conduct and moral behavior, and maintain the highest level of ethics in all our actions.